KCRW’s Sonic Trace is part of Localore – an initiative produced by the Association of Independents in Radio (AIR). You may have heard a version of that line in all our crediting. So, what does it mean?

In short, ten producers were given the enormous task to ‘incubate’ at public radio and television stations across the country and innovate, collaborate and help take the sound and sight of public media into the future. That means stories that get into the underbelly of our communities, digital projects that have one foot in the future and a stronghold in the ‘local’, and a vision to make public media engaging, participatory …. and well, truly public. This is all culminating right now in Texas, Massachusetts, Illinois, Ohio, Colorado, Minnesota, across California and North Dakota:


Localore: The Story So Far
from AIR on Vimeo.

On that note, you must check out the incredible work of Todd Melby’s Black Gold Boom: How Oil Changed North Dakota. The title says it all. And this week, he launched Rough Ride – an interactive documentary co-produced by Zeega, a group of technologists literally transforming how we tell stories on the web and beyond.

All this month: new media life forms are on the rise for all Localore projects thanks to Zeega. We’ll keep you posted on Sonic Trace’s ground-breaking interactive site that will launch at the end of the month.

Props to producer Todd Melby, incubator Prairie Public Broadcasting, and interactive storytelling team Zeega which is co-producing a series of much-anticipated immersive documentaries for the initiative. And many thanks to Localore’s funders: CPB, the Wyncote Foundation, the John D. and Catherine T. MacArthur Foundation and the National Endowment for the Arts. Learn more about Localore at airmediaworks.org.

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